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Product Management

Resources on how to get started as a new PM, how to think about the craft, useful frameworks, and how start adding value as a new team member.

Great starting point for new PMs and frankly a good meditation for experienced ones also. Talks about different types of organizations, and offers frameworks to help PMs understand what kind of team they're working in.

If you a PM, Aspiring to be a PM or a product enthusiast, you don't want to miss this.  It's no co-incidence that the Amazon, Netflix,  Apple, Etsy, Slack, Google's of the world empower product teams  in creating those great products. Over the next 45 mins Marty has a striking take on the role of a PM in different organizations and what is to be a real Product Manager vs roles that are categorized as PM's.

Marty's deck: https://www.dropbox.com/s/j0nn1yq6bk9b5j0/SVPG%20TEAMS.pdf?dl=0

00:17- What's new?
2:50- Being a Product Manager today
4:20- Three models of Product management
5:40- Engineer to Product , the journey
7:30- Three Product teams- Which category are you in ?
9:45 - Process driven Product Management - Factory Model, the least Innovative set-up
12:00 - Serve the business Product manager  - aka Project Manager
15:10 - Empowered Product Manager
18:10 - True Product Discovery & the difficult journey to create value.
23:30 - Empowered Product teams - Product, Design, Engineers
27:45- How to transform to Empowered Product teams
34:20- Reference Books and Links
35:35 - How has Product Management evolved in the past decade or so
41:35 - How do identify the right organization for you?
45:00 - Secret sauce for stakeholder alignment
51:50-  Certified Product manager 
54:50 - Will you pay me for 90 days without value?
58:10 -  Enigmas of B2B product Management 
1:07:09-  If you know then, what you know now ?
1:09:40 - Closing comments

WHAT'S NEW:

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About the speaker- Marty has over 3 decades of experience in the Silicon Valley and is the founder of SVPG , that helps dissemeniate experience and knowledge in building world class products.
 Marty began his career with a decade as a software developer at Hewlett-Packard Laboratories conducting research on software technology, and building several software products
After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Marty worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology. Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.
 Marty is also the author of the book INSPIRED: How to Create Products Customers Love.

Please share your feedback on this episode in the comments section! Also let us know what you would like to hear next. Do reach us thepmfolks@gmail.com to help us make this better :)

What we offer to help the community move forward:
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Until the next episode, Adios. Stay safe!!

Where do I start to be a great Product Manager | Marty Cagan, Author of Inspired | The Product Folks

Quick read and useful primer into PM basics. I often show this to people who just got into PM via internal transfer/promotion. Sets up framework and shows where you fit in.

A product manager combines business, technology, and design in order to discover a product that is valuable, feasible, and usable.

What, exactly, is a Product Manager? - Mind the Product

Love this thread from Shreyas about the distinctions between good and great PMs. These were non-obvious to me at the beginning of my career.

There are Good Product Managers and there are Great Product Managers. There are also Okay Product Managers and Bad Product Managers, but we will focus on the Good and the Great here. 

Good Product Managers, Great Product Managers, a thread: https://t.co/rFrluWJCSL

Shreyas Doshi on Twitter

Fantastic breakdown on Product Judgment, why it is critical to making good decisions, how it helps you influence teams, and how to acquire it. This article is frequently shared in my networks.

How do you develop strong Product Judgment? Here, we dive into the only proven way – talk to lots of your customers, and ask them how they use your product.

Product Judgment: How to repeatedly create product success

Entertaining and insightful video about some axioms about product management that can seem contradictory, eg. watch the competition, but don't watch the competition.

There is probably one part of the product management job we can all agree is the hardest - people. People are unpredictable, have strong opinions and unconscious biases, and many people in your organisation have more power than you, yet are wrong just as often. In this illuminating talk from Mind the Product San Francisco 2017 Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, shares her own stories of dealing with people, and how she handles the toughest part of the job.

Good Books:
- Product Management For Dummies - https://amzn.to/2U6dPT7
- Start with Why: How Great Leaders Inspire Everyone to Take Action - https://amzn.to/2SZbr0F
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback - https://amzn.to/3A9ilBd

20 Years of Product Management in 25 Minutes by Dave Wascha

Great chat between an engineer and a PM as they explore what it means to build products and how the different members in the team work together.

Try Dashlane Premium free for 30 days at http://dashlane.com/joma and use coupon code "joma" for 10% off premium.

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What Do Product Managers Actually Do?

Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In this presentation I'll share my lessons learned over the last decade as a product manager in Silicon Valley on the art behind each of these dimensions of product management.
 
Sachin Rekhi is a serial entrepreneur and product leader who has spent the last decade developing innovative products in Silicon Valley.
 
Sachin most recently founded Connected, a professional contact manager that was acquired by LinkedIn in 2011 and re-launched as LinkedIn Contacts. He went on become head of product for LinkedIn Sales Navigator, LinkedIn's flagship offering for sales professionals.
 
Prior to Connected, Sachin founded Anywhere.FM, a web music player that allowed users to upload, play, and discover music online, which was acquired by imeem in 2008. Sachin started his career at Microsoft as a product lead on Visual Studio, Microsoft's developer tools platform.
 
Sachin recently left LinkedIn and has been advising early-stage startups on product strategy, design, and growth.

#productmanagement #productmanager #Sachin #Rekhi

The Art of Product Management with Sachin Rekhi (ENG’05 W’05)

Product Manager's Toolkit 📦  for Writing Great Documents 📜

Featuring: PRD templates/ Writing Tips / One pager templates and case studies.

Bandan🚀 on Twitter

Often when I talk to organizations that are looking to implement data science into their processes, they often ask the question, “How do I…

Accuracy, Precision, Recall or F1? | by Koo Ping Shung | Towards Data Science

Stop stressing about not having data for even MAJOR product decisions especially when you are building 0 to 1 products. 

One of the things that guarantees...


            Moe Ali on LinkedIn: Stop stressing about not having data for even MAJOR product decisions
          

Q: I’ve seen you share a few PM templates in the past. Do you have a place to find all of your favorite templates?

My favorite product management templates

SIGN UP FOR TWIST EPISODES MAILING LIST: http://bit.ly/twistemail

*We've almost reached our 1500 free founder pass limit for LAUNCH Festival Sydney! Get your pass here: http://launchfestivalsydney.com/founderpass


E807: Intercom co-founder Des Traynor explains exactly how to "Build the Right Thing" and scale strategically with principles, values, and mission @ LAUNCH Incubator

E807: Des Traynor, Intercom: how to "Build the Right Thing" & scale w/principles, values mission

You're listening to Episode #86 of Reveal: the Revenue Intelligence Podcast. 

Your pricing strategy might not feel urgent, but it's the most impactful way to increase revenue overnight. As an operating partner at OpenView, Kyle Poyar specializes in pricing and packaging. He’s responsible for advising executive teams on strategies that drive revenue growth and lead businesses to dominate their markets. In this episode, you'll learn why pricing lays the foundation for growth and how to navigate the challenges that pricing adjustments bring.

Listen on-the-go:
Watch on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-price-is-right-how-to-package-for-growth/id1486617071?i=1000526235606
Watch on Spotify: https://open.spotify.com/episode/3LNZz14eW1JwdF7xvJJ9bA

Reveal is for revenue leaders who want to reach their fullest potential. 

Every week we interview sales practitioners, leaders, and experts to explore how they use revenue intelligence – a new way of operating based on data instead of opinions – to win their market.

You’ll hear candid stories of success (and failure), how to win with a data-first mentality, plus you’ll take home a micro action you can use today. Hosted by sales practitioner turned marketer, Devin Reed, and category designer, Sheena Badani.

Want to explore Revenue Intelligence? It starts here: https://www.gong.io/revenue-intelligence/
Connect with Devin Reed: https://www.linkedin.com/in/devinreed/
Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

The price is right: how to package for growth with Kyle Poyar

Product Management 101

A Product Management Event in Boston about why roadmap planning is worth the investment, and how to develop and maintain long term product plans without reverting to waterfall. 

👉 Subscribe here: http://bit.ly/2xMQLbS 
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💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 
📷 Check us out on Instagram: http://bit.ly/2eHmfJp 

Get the presentation slides here: https://prdct.school/2I8vMsk
Find out more about us: https://prod.school/2UrK7GN 💻

ABOUT US:
Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses; our instructors are real-world product managers working at top tech companies, such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal and Netflix.

Our classes are part-time, designed to fit into your work schedule.  Our campuses are online and in 16 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prod.school/2UrK7GN

In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data Analytics, Coding, Digital Marketing, UX Design and Product Leadership. Click here to see what we have coming up: https://prod.school/2VhwRSq

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 

📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/2WLhgem

#ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech

How to Build Product Roadmaps by AppNexus VP of Product

Shift from timelines to trigger events. Gone are the days of subjective interpretations of projects and initiatives. Instead of operating on a set timeline, think about using trigger events. Action is taken when a specific, agreed-upon event is set to motion. Why? Trigger events are objective, quantifiable and predetermined. More information is available at https://www.OnStrategyHQ.com.

Want more practical tips and insights on Strategic Planning? Subscribe to our channel here - https://www.youtube.com/virtual-strategist https://www.youtube.com/virtual-strategist

Follow us on Facebook - https://www.facebook.com/OnStrategyHQ
Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy
Connect with Erica Olsen on LinkedIn- https://www.linkedin.com/in/ericajolsen

AgileStrategy: How to Build an Agile Roadmap

Product Management event in San Francisco about how to build a product roadmap. 

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Get the presentation slides here: http://bit.ly/2rau4fU 
Find out more about us: http://bit.ly/2HFlwon 💻 

It all starts with a product roadmap! 

Your roadmap should tell the story of how you’re going to get to your ultimate vision. Getting priority, alignment, and balancing short term product iterations with long term strategic disruption is all part of the fun.

Hudson talked about what the road mapping process looks like, how to balance short term and long term product/business goals and how various initiatives on a road map get prioritized.

Hudson Levy is currently a Senior Product Manager over Walmart’s entire digital pharmacy, health & wellness business. A Mechanical Engineer turned Brand Manager turned Product Manager, he has over 10 years of experience across product management, marketing, and strategy.

Hudson holds an MBA from Duke University and a Bachelors of Engineering from Vanderbilt University.

ABOUT US:
Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: http://bit.ly/2HFlwon

In addition to classes, each of our campuses host weekly events with top industry professionals about  Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: http://bit.ly/2raOEgZ 

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 

📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A

#ProductManagement #ProductSchool #Upskill #TechEducation #Education #Product #TechStartup #FinTech #Business #ProductManager #ProdMgmt

How to Build a Product Roadmap by Walmart Senior Product Manager

This was such an eye-opening talk on how to build products. Useful for small startups that need some process but not too much. Also has advice and lessons applicable to larger orgs.

Y Combinator CEO and Partner Michael Seibel shares a process for building product as a small startup.

 https://twitter.com/mwseibel

Topics 
00:00 - Have a process to get product out the door
1:02 - Decide on a release schedule
1:15 - Put someone in charge of product 
1:34 - Establish KPIs
1:47 - Create a theme for the product cycle based on a KPI
2:00 - Product meeting
2:30 - Brainstorm new features, bugs, and tests
3:35 - Sort each into: easy, medium, or hard
4:59 - Pick the hards first
5:30 - Spec the ideas out and assign tasks
6:00 - Shut up and get to work
7:00 - Testing

How To Build Product As A Small Startup - Michael Seibel

Presentation about how different stakeholders have their own uses and goals for roadmaps, and how to deal with these inevitable conflicts.

Finding Product Roadmaps’ best practices is a challenge for the teams. Thinking from the point of view of sales, marketing or engineering, the priorities always varies between the teams. But this is not negative. What Jeff Lash explains to us is that we have to adapt to the needs of each team to achieve the goal in the best way. And this is called to document and to communicate roadmaps — what Jeff really calls as the main problem.

Read more 👉 https://medium.com/@Productized/best-practices-for-product-roadmaps-jeff-lash-cebecfc22837

About Productized Masterclasses

The Productized Masterclasses are 2 days of hands-on masterclasses and insightful keynote speakers. On 27 & 28 May you’ll enjoy 4 masterclasses of your choice, get practical tips, and network with your peers.Come and meet Kandis O’Brien, Radhika Dutt, Ken Sandy, or Daniel Zacarias, among many others and get ready to be inspired to learn more about Enterprise Product and Consumer Product!

SAVE THE DATE * MAY 27-28 2021* 
👉https://bit.ly/37pUyA9

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 


Follow us:
Website: https://productized.co/
LinkedIn: https://www.linkedin.com/school/productized/
Meetup: https://www.meetup.com/pt-BR/Productized/

Best Practices for Product Roadmap —Jeff Lash

This video taught me how to align my roadmaps with OKRs (objectives and key results).

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Find out more about us: https://bit.ly/2OwoILg 💻

ABOUT THE SPEAKER:
Yogesh is a tenured Product leader with deep empathy for customers, a solution-oriented attitude, and compassionate leadership. He takes pride in transforming an ambiguous vision into reality through shared alignment and an actionable strategy. Currently, Yogesh is a Principal Product Manager of OneDrive Sharepoint at Microsoft leading the Migration Manager platform that helps customers migrate their content to Microsoft 365. Prior to this, he was a Product Manager of Global Ad Platform at Expedia Group where he led cross-channel content as a Platform Product within Expedia's Global Marketing Org generating in $100M+ in transactional revenue. 

Read the full bio 👉 https://prdct.school/2NaPkBl

ABOUT US:
Founded in 2014, Product School is the global leader in Product Management training with a community of over one million product professionals.

Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. 

Designed to fit into work schedules, our live, online classes are held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs. You’ll learn how to build digital products from end to end, lead cross-functional teams and land your next product job or promotion.
See our upcoming courses here: https://bit.ly/2OwoILg

In addition to classes, we host daily online events with top industry professionals about Product Management. Click here to see what we have coming up: https://bit.ly/3rW1xsa

We are committed to pushing the product management industry forward. We published the Amazon bestseller, The Product Book (Get your copy here: https://bit.ly/3rV0qJw) host over 1,000 free events per year, The Proddy Awards, and ProductCon, the largest multi-city conference in the world for product managers.

#ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #PMCertificate #ProductManager #Product #PM #IT #Management #PMP #FinTech

Webinar: OKR-Driven Product Roadmaps by Microsoft Principal PM, Yogesh Ratnaparkhi

I encourage teams to think about their roadmap as a portfolio of bets. Different initiatives have different risk/reward profiles. When the strategy and goals change, the mix changes. You can hedge and over-hedge. People often describe startups as risky

TBM 19/52: A Portfolio of Bets - by John Cutler

Roadmap Planning

This video completely reframed the way I thought about not-only product, but also business and startups. Highly recommend.

Lecture Transcript: http://www.tech.genius.com/Peter-thiel-lecture-5-business-strategy-and-monopoly-theory-annotated

Peter Thiel, founder of Paypal and Palantir, discusses business strategy and monopoly theory in "Competition is For Losers". 

See the slides and readings at http://www.startupclass.samaltman.com/courses/lec05

Discuss this lecture: http://www.startupclass.co/courses/how-to-start-a-startup/lectures/64034

Chapters (Powered by https://bit.ly/chapterme-yc) - 
00:00:00 - Introduction
00:00:50 - Outline
00:00:57 - Capturing value
00:01:57 - Big piece of a small pie
00:03:37 - Perfect competition
00:04:31 - Monopoly
00:05:33 - Lies people tell
00:05:36 - Differences underestimated
00:06:59 - Narratives
00:07:54 - British food in Palo Alto
00:08:40 - Do the intersections make money?
00:08:45 - Blockbuster movie
00:09:29 - Is the intersection valuable?
00:09:35 - Startup version
00:10:11 - The search market
00:11:00 - The advertising market
00:11:29 - The technology market
00:12:36 - Evidence of narrow markets
00:13:28 - How to build a monopoly
00:13:39 - The right size
00:14:36 - Start small and expand
00:17:05 - Start big and shrink
00:18:40 - Last mover advantage
00:18:45 - Characteristics of monopoly
00:27:10 - Value of the future
00:27:55 - History of innovation
00:28:28 - Technological innovation
00:30:16 - Capturing value
00:31:59 - Success cases
00:37:03 - Psychology of competition
00:38:14 - Mimetic preferences
00:38:33 - Competition as validation
00:42:22 - Q&A
00:42:26 - Q1
00:43:01 - Q2
00:43:38 - Q3
00:44:34 - Q4
00:46:40 - Q5
00:47:55 - Q6

Competition is for Losers with Peter Thiel (How to Start a Startup 2014: 5)

Love this overview of 9 different business models and what key metrics to track for each.

YC Continuity Partner Anu Hariharan breaks down the important metrics we look for when we’re evaluating a startup’s business model and common mistakes to avoid when measuring them. 

Lecture slides and Transcript can be found here: https://www.startupschool.org/videos/66

Find more Startup School and YC content at https://www.startupschool.org/library.

Anu Hariharan - Nine Business Models and the Metrics Investors Want

17 minute meditation on leadership. "In your quest to become a great leader, in your quest to have other people follow you, you have to be yourself, you have to be authentic to who you are."

To succeed in building a big company in the long-term, founders must become good at leading, motivating, and retaining great people. Ali Rowghani, YC Partner and CEO of the YC Continuity Fund, takes from his experience working with great leaders to share his three observations on leadership.

Transcript and lecture slides here: https://www.ycombinator.com/library/6s-how-to-lead

This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/

Timestamps
00:00 Introduction
2:20 No single archetype
4:38 Clear communication
9:21 Good judgement about people
12:19 Personal integrity and commitment
14:05 Earning trust

Ali Rowghani - How to Lead

Marc Andreessen on Twitter

Business and Entrepreneurship

Great introduction to Product Market fit by Dan Olsen. Must-watch for new PMs. Dan also identifies bad habits that I see all the time in product teams, so frankly I recommend this as a refresher for PMs at all experience levels.

Product management consultant and author Dan Olsen gave this talk on "Mastering the Problem Space to Achieve Product-Market Fit"  at Mind the Product San Francisco July 2018. 

This product conference is one of the most recognized product conferences. Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product.

Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medallia, XING, Financial Engines, and One Medical Group. 

If you would like to see more videos like this check out the followings talks from past months:

▶ Jake Knapp about his new book "Make Time" : https://www.youtube.com/watch?v=q4Sx9o85y-s

▶ Box CEO Aaron Levie Interview:  https://www.youtube.com/watch?v=cJC_JuxRgIg

▶ "Product is Hard"  by Marty Caganhttps://www.youtube.com/watch?v=gCYFmrvPI8Q 

▶ "Jobs to Be Done" by Tony Ulwick: https://www.youtube.com/watch?v=qQFUHapOJsQ

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:  https://www.youtube.com/watch?v=H8XQVQy8Xiw  

▶ For upcoming videos like this, subscribe to our channel: http://www.youtube.com/c/DanOlsen

▶ This video was produced by Coreography https://coreography.com. 

▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. 

▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product#DanOlsen 

#ProductTalks #ProductManagement

"Mastering the Problem Space to Achieve Product-Market Fit" by Dan Olsen at Mind The Product SF 2018

One of the best and most practical presentations I've seen on Product Market Fit. Must-watch.

David Rusenko details the story of how Weebly developed one of the most popular website creation and hosting sites on the web today.  Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! https://www.startupschool.org/

David Rusenko - How To Find Product Market Fit

So many people think they have Product Market Fit when they don't. "It turns out the only way you know you've built something customers want, is because they're using it in an explosive and destructive way."

Michael Seibel is a partner and the CEO of YC. He cofounded Justin.tv, which was in the winter 2007 batch and Socialcam, which was in the winter 2012 batch. https://twitter.com/mwseibel

In this video Michael comments on his essay The Real Product Market Fit https://blog.ycombinator.com/the-real-product-market-fit/

The YC podcast is hosted by Craig Cannon - https://twitter.com/craigcannon

***

Topics

00:00 - The Real Product Market Fit 

1:00 - Why do many founders think they have product market fit when they don’t?

5:45 - Building a successful company is not a single variable problem

7:30 - Socialcam didn’t hit product market fit

8:40 - Justin.tv had $1M in profit before reaching product market fit

12:30 - Some companies take a long time

The Real Product Market Fit by Michael Seibel

Product Market Fit (PMF)
vs.
Product-User Fit  (PUF)

Explained in &lt; 5 mins 🧵

Product Market Fit

Product Management Event at the Product Conference about How to Optimize Your Product Using Analytics.

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Find out more about us: http://bit.ly/2LtHKes 💻 

Dan talked about what to do after you've launched your product to the market and how to use analytics to improve and optimize it. He shared his process for how to think about this approach. He also discussed the importance of identifying the metric that matters the most. 

Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with companies to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan wrote the bestseller The Lean Product Playbook, published by Wiley, and organizes the Lean Product & Lean UX Silicon Valley Meetup.

ABOUT US:
Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: http://bit.ly/2LtHKes 

In addition to classes, each of our campuses host weekly events with top industry professionals about  Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: http://bit.ly/2Jw5fGF 

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 

📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A

#ProductManagement #ProductSchool #Upskill #TechEducation #Strategy #TechSkills #Product

How to Optimize Your Product Using Analytics by Dan Olsen

An exclusive session with Jason Lemkin of Storm Ventures, Tomasz Tunguz of Redpoint Ventures, Brian Stafford of McKinsey, and Aaron Ross - Author of Predictable Revenue, at Pulse 2014, Gainsight's annual Customer Success conference.

Follow Gainsight’s Channels:
Twitter: https://twitter.com/GainsightHQ
Instagram: https://www.instagram.com/gainsight/
Facebook: https://www.facebook.com/gainsight/
LinkedIn: https://www.linkedin.com/company/gainsight/

How to Drive Growth with Customer Success Metrics

Ilya Volodarsky, co-founder of Segment, presents his tactics for setting up analytics to build your MVP and measure your metrics. 

You can find the lecture slides and transcript here: https://www.startupschool.org/videos/84

It's not too late to sign up! Register now through August 4th at https://www.startupschool.org/.

Ilya Volodarsky - Analytics for Startups

Analytics

As a PM you're not operating in a silo. Sacks provides a great overview and framework for how to methodically and systematically engage with your broader organization. Really solid presentation that I share frequently with PMs and founders.

David Sacks' Medium post on "The Cadence": https://medium.com/craft-ventures/the-cadence-how-to-operate-a-saas-startup-436aa8099e8

Follow David: https://twitter.com/DavidSacks

Follow Jason: https://linktr.ee/calacanis

Thanks to our partners Vanta ($1K off your SOC 2 at https://www.vanta.com/twist), LinkedIn Marketing ($100 in ad credits at https://www.linkedin.com/thisweekinstartups) and Fiverr (10% off your first order by using code TWIST at https://fiverr.com).

0:00 Start
0:50 Jason intros David Sacks for his 7th appearance on TWiST & David defines bottom-up SaaS
5:56 Sacks outlines his startup operating philosophy: “The Cadence”
13:20 How chaos at PayPal led to Sacks creating his operating philosophy
15:35 Defining the 4 key functions of “The Cadence”, syncing up sales cycles with the fiscal calendar
20:47 Why quarterly sales quotas are perfect for a scaling startup
25:03 Best practices for SaaS sales cycles
29:58 Why marketing should feed off product, creating a “product launch event” to fuel marketing
37:26 How smaller startups should operate with product/marketing & why that creates chaos when the company begins to scale
44:39 What types of cold emails will David Sacks open?
48:47 Optimizing product cadence
56:56 How to deploy engineers on product sprints, reverse engineering product from the marketing event
59:32 How human nature plays into “The Cadence”
1:03:42 Adding predictability to board meetings

E1084: David Sacks on his foolproof operating philosophy: “The Cadence”

ARR, ACV, LTV, CAC, ABC, XYZ - don't get lost in the acronym soup of SaaS. Gain fluency over key metrics, understand what numbers you can move, and gain context for your product strategy.

In this talk, David Skok, author of the now famous SaaS Metrics 2.0 blog post will talk through those key metrics and their impact on the overall SaaS business model.

Wish you were here? Sign up for 2 for 1 discount code for #WebSummit 2019 now: https://news.websummit.com/live-stream

The SaaS business model & metrics: Understand the key drivers for success

Important to be at-least peripherally aware of how sales works in SaaS. Affects how you plan, prioritize, enable, go-to-market. Also gives you insight into the lives of these important stakeholders.

Learn the top 5 strategies for selling SaaS and building your SaaS sales funnel. Join the Ultimate Online Sales Masterclass Sales Legacy or Watch our Free 1-Hour Training: https://www.saleslegacy.com/

🔔 SUBSCRIBE to Patrick Dang NOW: https://www.youtube.com/channel/UCLOzkJ9W9fntCGyYfUwMPew?sub_confirmation=1

Top Trending Playlist:
1) Sales Prospecting & Lead Generation - https://www.youtube.com/watch?v=1hpqcvTvUTI&list=PLYZWx0YhMskOSn6dw-aWD_5xaPgqElraw

2) Business Development Playlist - https://www.youtube.com/playlist?list=PLYZWx0YhMskO-9MmyoczuH01xHM2jKVmg

3) Sales Tips To Close More Deals - https://www.youtube.com/watch?v=BRWkKPURdYM&list=PLYZWx0YhMskNqFNY3BqAljaQychv5MGqE

00:00 SaaS Sales Funnel
01:14 Lead Generation
03:00 Qualify The Prospect
05:00 Pitch, Presentation, & Demo
08:04 Close To Next Steps
11:48 Follow Up

Lead Generation
Generating leads is the most overlooked part of selling SaaS. Most people focus too much on how to close, but I found that if someone isn't generating as many sales as they'd like, it's because they are not getting enough meetings.
So whether you're a young startup or work at a proven enterprise, you still need to generate leads. For your industry, you need to understand what works best, whether it's a cold email, cold calling, LinkedIn, Trade Shows. Whatever it takes, you need to start with realizing who you want to sell to and find a consistent communication channel to keep reaching out to these prospects.

Qualify The Prospect
After you generate your first meeting, you need to qualify your prospect to make sure they are a fit to buy your product and service. This will be true if you are a sales development rep, business development rep, account executive, and even account manager. In SaaS Sales, tech sales, and software sales, you're looking for specific pains that your solution can solve.

Pitch, Presentation, & Demo
Once you qualify the prospect and it's clear for everyone that there is an apparent, obvious problem, this is the time you actually try to pitch your SaaS. Usually, if it's software, it will be in the form of a demo. It could be PowerPoint with a mix of you sharing your screen and going into the software to show them exactly how the software is going to work

#saas #saassales #saassalesfunnel

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide. 

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills. 

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality. 

🔔 SUBSCRIBE to Patrick's YouTube Channel - https://www.youtube.com/channel/UCLOzkJ9W9fntCGyYfUwMPew?sub_confirmation=1

Connect With Patrick Dang
Sales Legacy Masterclass: https://www.saleslegacy.com/
LinkedIn: https://www.linkedin.com/in/patrickdangofficial/
Instagram: https://www.instagram.com/patrickdangofficial/
Tik Tok: https://www.tiktok.com/@patrickdang
YouTube: https://www.youtube.com/c/patrickdangofficial
Website: https://patrickdang.com/
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Facebook Sales Community: https://www.facebook.com/groups/patrickdang

SaaS Sales Funnel - 5 Strategies To Selling SaaS (Software as a Service)

  How to Structure a Startup Sales Team for Optimal Land & Expand by @ttunguz 

SaaS

Make the best use out of every moment you have with your customers. This video will help make sure you get the right information you need to improve your product judgment.

Jim Semick of ProductPlan speakers at ProductCamp LA 2016 on the topic of:   Amazing interviews – questions product managers should ask customers.

Amazing Product Customer Interviews - Jim Semick

A bit long (2 hrs) but a great video that demystifies the notion of "Product Sense" and offers practical advice on how to evolve your thinking and improve your judgment.

Creating timeless products requires timeless insights.

In this exclusive session, @Shreyas Doshi shares the mental models required to build great products, followed by a chat with Kunal Shah where they reveal the insights they rely on the most.

Don’t lose track: 
00:00 - Opening
00:00:12 - Product Sense Workshop
01:07:20 - Kunal in conversation with Shreyas
01:25:33 - Audience Q&A

Follow Shreyas on Twitter: https://twitter.com/shreyas
Feel less guilty about your social media addiction. Make it rewarding by following us here:
Instagram: https://bit.ly/3kothCv
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—

Suggested reading: 
- Art or Science: https://twitter.com/shreyas/status/1377036922581753859 
- Product Sense: https://blog.tryexponent.com/improve-your-product-sense/
- Domain knowledge, domain expertise, domain insight: https://twitter.com/shreyas/status/1438004497775677444

Optional reading:
- Gorilla taxes and how startups can beat megacorps: https://twitter.com/shreyas/status/1332065861813694465
- Ogilvy on Research: https://twitter.com/shreyas/status/1443212585365499908
- Pooh-poohing instinct & creativity: https://twitter.com/shreyas/status/1443355828799492100
- Creativity culture: https://twitter.com/shreyas/status/1428175559696084997
- 10-30-50 PM: https://blog.tryexponent.com/10-30-50-product-management/
- Good product managers, Great product managers: https://twitter.com/shreyas/status/1249039638829793280
- Product focused company: https://twitter.com/shreyas/status/1312254112092712960
- Consumer products are hard (part 1): https://twitter.com/shreyas/status/1388173045840314369
- Consumer products are hard (part 2): https://twitter.com/shreyas/status/1271240038399918080

Product Sense Workshop | Ft. Kunal Shah and Shreyas Doshi | CRED

Acquiring domain knowledge is critical to improving product sense. Great tips from a data scientist on how to rapidly acquire subject matter knowledge.

Ken Jee and Alex talk about how gaining specific domain expertise can add immense value to your data science role. 

Check out the full interview here: https://youtu.be/sQDkFcI74mI

Listen to Ken's Nearest Neighbors on all the main podcast platforms! 
On Apple Podcasts: https://podcasts.apple.com/us/podcast/kens-nearest-neighbors/id1538368692 (Please rate if you enjoy it!)
On Spotify: https://open.spotify.com/show/7fJsuxiZl4TS1hqPUmDFbl
On Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNDMwMDQxLnJzcw?sa=X&ved=0CAMQ4aUDahcKEwjQ2bGBhfbsAhUAAAAAHQAAAAAQAQ
On YouTube: https://www.youtube.com/channel/UCpEJMMRoTIHJ8vG8q_EwqCg (Trying to get to 1k so I can start tagging YouTube Guests!)

Watch these interviews next!
Sanyam Bhutani: https://www.youtube.com/watch?v=eO_bwEzM2sc&ab_channel=TheKenJeePodcast
Jeremie Harris SharpestMinds: https://www.youtube.com/watch?v=7VcdvSyoxnc&t=1s&ab_channel=KenJee
Tina Huang: https://www.youtube.com/watch?v=vfV4nm004VQ&ab_channel=KenJee
Andrew Mao: https://www.youtube.com/watch?v=Kq9dkZu0bpg&ab_channel=KenJee

Subscribe: https://www.youtube.com/c/kenjee1?sub...
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https://www.playingnumbers.com
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https://www.linkedin.com/in/kenjee/
https://medium.com/@kenneth.b.jee
https://kennethjee.com/
https://github.com/PlayingNumbers

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Tips for Gaining Domain Knowledge with Alex the Analyst

Product Sense

IMO winging sprint reviews leads to suboptimal outcomes and team culture. Get to know common anti-patterns so you can avoid them.

In this Scrum Tapas video, Professional Scrum Trainer Boris Steiner looks at several anti-patterns that he has observed over the years participating in Sprint Reviews and ways he has found to overcome them.

Sprint Review Anti Patterns and How to Overcome Them

Get the most out of every sprint review. The advice in this video helped me rethink reviews and really gain leverage out of them.

This video is all about the agile sprint review and how to get better feedback out of it. But rather than going through generic tips, I'm going beyond the typical tips and tricks you found in most textbooks about how to improve your agile sprint review meeting. I'm going beyond what the Scrum guide says, with 5 amazingly powerful tips to help you get better feedback from your Scrum process. Implementing those ideas will make your agile feedback loop much more effective!

Don't forget to:

- Check out my video on the psychology of adopting new product and innovation, entitled "Agile feedback: Who give the best feedback in projects?" here: https://youtu.be/Ti7ue9kQiMA

- Check out Gary Straughan's video on the Sprint Review from Development That Pays for an excellent break down what a sprint review is/should include! https://youtu.be/XmXnHNgMQK4


Tip #1 Not just a demo. The sprint review is often seen as just a demo, but it's lot more more than that. It's about inspection more than it is about simply demonstrating the work done.

Tip #2 The Product Owner should own the review. As the name implies, the product owner "owns the product" and therefore should naturally lead the event. This will help make the PO claim ownership of their product.

Tip #3 Perhaps a controversial one: Take time in between sprints. It's not what the Scrum guide says, but starting a new sprint straight after the previous one finished, leaves very little space for studying and analysing what has just been delivered. I'm not talking about slack time here, I'm talking about taking the time to understand and learn if what has been delivered actually delivered value.

Tip #4 Address agile discovery, not just agile delivery. This tip is about making the sprint review not just about showing what has been implemented and what hasn't. It's very useful to also talk about the discovery work as well. Innovators and product people typically love this aspect of the work as well.

Tip #5 Discuss the direction of what to do next. This is not about skipping ahead to sprint planning, but more about setting the high-level goal for the next sprint. As the team and PO just inspected the current sprint, now is the best time to set the direction for what to do next, both from a discovery and delivery perspective.

#agile #theagilebroadcast

These 5 tips will make your Agile sprint review REALLY effective

Standups are a daily ritual and but a lot of PMs don't know how to make the best use of them. This video is a good starting point. Could use an updated video that shows more thinking about scrum in a remote setting across time zones.

https://www.atlassian.com/agile/scrum/standups. Learn how to have successful daily scrums (or stand-ups) in Atlassian’s Agile Coach video series: Who should attend, the optimal duration, and what happens during the ceremony.

This video covers what stand-ups are, when they happen, who attends, and how to run them. Stand-ups keep everyone on the same page and united as a team. Sharing each person’s successes and plans each day gets everyone excited about the project overall and their individual contribution.

Stand-ups also help eliminate other meetings, identify blockers so you can keep development moving, make quick decisions, and improve the Development Team’s level of knowledge.

Check out the video for two different examples of how to run a stand-up.

0:52 Stand-up definition
1:43 Stand-up formats
3:08 What is 16th minute

Watch our full Agile Coach series to learn how stand-ups fit into the larger scrum framework and subscribe to Atlassian’s channel to watch our latest videos.

#YourAgileCoach

Daily Standups: How to Run Them - Agile Coach (2019)

A survey of how tech projects run across the industry highlights Scrum being absent from Big Tech. Why is this, and are there takeaways others should take note of?

How Big Tech Runs Tech Projects and the Curious Absence of Scrum - The Pragmatic Engineer

Agile

Would love to see more useful presentation videos, but this one offers a clear framework for how to approach an effective presentation.

Use my FREE 27 Confidence-Boosting Hacks: https://practicalpie.com/confidence/

Want my TOP 10 book list?: https://practicalpie.com/book-list/

Get a girl to like you using psychology (52% off!): https://courses.practicalpie.com/p/the-psychology-of-attraction/?product_id=455712&coupon_code=GETGIRLSYT

Learn the best tips and tricks to give a great presentation. If you’ve ever given a presentation before, you might know where you can improve and what your strengths are, but Dana has compiled a list of 7 presentation skills and ideas everyone needs to know to make a lasting impression. 

Dana Blouin is an entrepreneur currently living in Bangkok, Thailand where he is the co-founder and CEO of his newest company, Mango Labs, a tech startup that is building a new quantified-self platform. Over the past two years, Dana has given hundreds of presentations and talks all over the world. These are the top 7 tips he has put together based on his experiences. 

Dana Blouin: https://www.youtube.com/channel/UCtlSgFVrUXL_Z_egKuHK21Q

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Check out MY Passive Income Ebook: http://bit.ly/PsychologyIncome

HOW TO Give a Great Presentation - 7 Presentation Skills and Tips to Leave an Impression

Storytelling is such an under-rated skill for Product Managers. This is a great lecture from the author of "The Presentation Secrets of Steve Jobs".

Communications expert Carmine Gallo talks about his new book, "The Story Tellers Secret" to teach us why some ideas stick and others don't.

While the roots of storytelling are ancient, Gallo shares the latest science that proves its impact, which only became evident in just the past decade. Neuroscientists helped us understand why the brain is hardwired for story, and why some stories trigger a rush of neurochemicals like cortisol, oxytocin, and dopamine. These elements cause people to pay attention, form empathy and feel good, helping explain why nothing moves hearts and minds like a great story.

The science of storytelling that Gallo uncovers here helps explain why:

Some TED talks go viral – and others are forgettable;
Some leaders start movements – and others miss the mark;
Some companies have high employee engagement – and others see high turnover;
Some non-profits raise millions of dollars – and other struggle;
Some job candidates stand out and others can’t persuade recruiters;
Some entrepreneurs change the world – and others don’t;
Why do we need to hone our skills at storytelling? Because the ability to package ideas into a compelling story is one of the most proven skills that makes leaders successful. The power of narrative allows messages to make a difference (and not fall on deaf ears) – is a skill as important for visionary leaders and political candidates, as it is for business leaders, professionals, parents, teachers, and job seekers.

The talk was hosted by Dave Marx. You can find out more at www.carminegallo.com .

The Storytellers Secret | Carmine Gallo | Talks at Google

PMs will invariably spend a lot of their time making slides. Here are some quick tips to instantly uplevel your slideware.

In this episode of SPI TV, I'm going to show you how to create an awesome slide deck for your next presentation, one that captivates your audience and supports your talk, not bores people to death and puts people to sleep.

I've performed dozens of presentations myself, and I take great pride in how I approach my slide deck. I'm always getting complimented on my slides, and I want the same to happen to you.

Creating great slides doesn't have to be difficult, and with a few simple rules and some guidelines to follow, you'll stand out as a top presenter the next time you're on stage or presenting in front of a group.

If you're interested in learning how to start an entire keynote or powerpoint presentation from scratch (including how to come up with ideas), watch this recent live stream where I walk you through this process, right from the start: https://youtu.be/B6K0zm7dvGg

-~-~~-~~~-~~-~-
New and updated: "Podcast Marketing in 2020 (Top 5 Podcasting Tips that Get More Downloads and Subscribers)" 
https://www.youtube.com/watch?v=Y2nUb2YJT9s
-~-~~-~~~-~~-~-
  
Are you a YouTuber? Then check out Tubebuddy, my favorite YouTube add-on that helps me do keyword research, rank higher in search results, get more views, and gain more subscribers. Sign-up for a 30 Day Free Trial of TubeBuddy here: https://www.tubebuddy.com/freetrial?a=spi

How to Create an Awesome Slide Presentation (for Keynote or Powerpoint)

Presentations and Demos

Lots of great frameworks for presos and prod reviews. But most critical is to consider your audience's emotional journey and cater content, style, flow etc. accordingly.

When presenting to a leader who is

- an Operator: your proposed plan must be very logical &amp; detailed

- a Craftsperson: your plan must first be grounded in superb insights

- a Visionary: your plan must be ambitious &amp; fit into a compelling longterm play

Structure it accordingly

Managing Up

Dalton Caldwell and Michael Seibel take a look at Paul Graham's essay "Maker's Schedule, Manager's Schedule" and share tips on how to be more effective and productive on the journey to creating a billion dollar business.

Read PG's essay here: http://www.paulgraham.com/makersschedule.html
Apply to Y Combinator: https://www.ycombinator.com/apply/
Work at a startup: https://www.ycombinator.com/jobs

Chapters (Powered by https://bit.ly/chapterme-yc) - 
00:00 - How Future Billionaires Get Sh*t Done
00:38 - PG Essay
01:18 - Maker Schedule
03:59 - The Right Time
05:01 - Structure of YC
05:59 - Manager Schedule
06:36 - Meetings
07:38 - Visible KPIs
09:38 - Your Main Focus
10:51 - Great founders not do 👇
11:01 - Social Media
13:33 - Tools for Time
14:10 - Startup Mentorship
16:00 - Hedging Bets

How Future Billionaires Get Sh*t Done

Amazon.com: Four Thousand Weeks: Time Management for Mortals (Audible Audio Edition): Oliver Burkeman, Oliver Burkeman, Macmillan Audio: Audible Books & Originals

PM Productivity

A Product Management event in Seattle on what it is like to be a Product Marketer.

👉 Subscribe here: http://bit.ly/2xMQLbS 
🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 
💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 
📷 Check us out on Instagram: http://bit.ly/2eHmfJp 
🗣 Read speaker's bio: https://prdct.school/3mGkAXm

Find out more about us: https://prod.school/2Meeuut 💻

ABOUT THE SPEAKER: 
As a Senior Product Marketing Manager for Azure Data & AI at Microsoft, Bryan Dsouza finds and creates value for customers and new opportunities to move the business forward. His areas of expertise include developing and executing key product strategies, specializing in positioning frameworks, product roadmap features, and UX designs, to name a few.

ABOUT US:
Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.

Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix. See our upcoming courses here: https://prod.school/2Meeuut

In addition to classes, each of our campuses hosts weekly events with top industry professionals about Product Management, Data Analytics, Coding, Digital Marketing, UX Design and Product Leadership. Click here to see what we have coming up: https://prod.school/2OjcCTI

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 

📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: https://prod.school/31JzMGN

#ProductManagement #ProductSchool #Upskill #TechEducation #Business #ProdMgmt #PMCertificate #ProductManager #Product #PM #IT #Management #PMP #ProductDesign #FinTech

What It Is Like to Be a Product Marketer by Sr PMM at Microsoft, Bryan Dsouza

Product Marketing

Over the past year, we have completely transformed our executive team. These amazing people came to us after spending time in executive…

The worst executive hiding in plain sight. | by Michael Katz | Apr, 2022 | Medium

Lex Fridman Podcast full episode: https://www.youtube.com/watch?v=4oDZyOf6CW4
Please support this podcast by checking out our sponsors:
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GUEST BIO:
Tony Fadell is an engineer and designer, co-creator of the iPod, iPhone, Nest Thermostat, and author of the new book Build: An Unorthodox Guide to Making Things Worth Making.

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Steve Jobs was an a**hole | Tony Fadell and Lex Fridman

  Intensity Oozes from these Pages by @ttunguz 

Leadership

The LNO framework is a great way for PMs to take control of their lives. PMs cannot do every task well, lest they work themselves to death.

LNO (Leverage, Neutral, Overhead) Framework for Product Managers

Prioritization

Webflow's enterprise revenue grew from $1 million to $8 million in just the last year after pairing self-service and sales for rapid growth.

Your Guide to Webflow’s $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth

Growth

As a product manager, your product is decisions. 

Here are 9 mental models guaranteed to help you make sure the right decisions get made 🧵 ⬇️

Toby Rogers 🚀🤘 on Twitter

Decisions and Mental Models

A step-by-step guide to creating a product strategy for your company.

How to Define Your Product Strategy | by Gibson Biddle | Medium

Good Product Strategy, Bad Product Strategy

A thread: https://t.co/yPDHyrDlzC

Our services support the product lifecycle

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Gustav Söderström is Spotify’s Chief Research & Development Officer. He has the CPO & CTO responsibility, overseeing the product, design, data, and engineering teams at Spotify and is responsible for Spotify’s product strategy. Gustav is also an entrepreneur and investor who has founded and sold startups that he co-founded to Meta’s Oculus in 2014 and then also his first startup which he co-founded and led as CEO, up until their acquisition by Yahoo! Gustav is also the host of the podcast mini-series  — Spotify: A product story — which offers a glimpse into the decisions that have guided Spotify’s product evolution.

Timestamps:

0:00 Gustav’s Background
3:25 How does being a previous founder make you a better product leader?
4:15 Why Gustav Joined Spotify
6:24 What are “Macro Winds”?
9:35 Fear of Cannibalizing a Business Model that Works
11:10 Sustainable vs. Unsustainable Consumer Behaviors
15:36 Why is the button for Spotify Radio so buried in the app?
19:18 How do you determine which customer feedback to listen to?
20:48 Why it’s Better to do the Opposite of your Competition
23:00 When Spotify did the Opposite of YouTube
25:10 Spotify Video
27:23 Was there a time when you wished you’d copied the competition?
29:30 How TikTok Reinvented Music 
30:59 Better Lower on a Taller Mountain
33:07 The Introduction of Podcasts to Spotify
34:18 Where has Spotify lost altitude?
37:30 Talk is Cheap
42:18 How to Structure Debate in the Workplace
48:45 Synchronizing Leadership
50:53 How to Reinvent Yourself in a Scaling Business
55:05 Going Back to School for Machine Learning
55:46 How to Communicate the Value of your Work to your Family
58:05 Relationship Advice
1:00:10 Where Gustav Could Improve as a Product Leader
1:01:54 Spotify’s Near Death Experience
1:06:14 What would you do if Spotify controlled the record labels?
1:07:43 Did Olivia Rodrigo change her music to adapt to the Spotify algorithm?
1:09:25 What is the future of podcasts in audio?
1:10:12 Social Graphs vs. Recommendation Engines
1:11:40 Which competitor do you most respect?
1:14:42 Which product leader outside Spotify do you most respect?
1:17:10 Great Products Don’t Always Make Great Investments
1:19:28 Do you think there is a business model innovation with Web3?
1:21:02 What would you most like to change about the world of Product?
1:25:06 Favourite Memory from Working with Shakil Khan


In Today’s Episode with Gustav Söderström

1.) From Selling Companies to Yahoo and Meta to Leading Spotify’s Product:

How did Gustav first make his way into the world of tech and startups?
What was it that made Gustav so compelled to join Daniel Ek and build Spotify?
What does Gustav know now that he wishes he had known when he started?

2.) “Never Fight a Macro Wind”:

What does Gustav mean when he says “never fight a macro wind”?
What models can product leaders construct to measure the size, importance and timing of a macro wind?
What can product leaders do to change the macro wind and have it blowing in their back and not their face?
When did Gustav experience this? What did he change to have the wind blow in his back? How did this alter his mindset and mentality?

3.) “Do Something Completely Different to the Competition”:

Why does Gustav believe startups should do the complete opposite to the competition? Does this change if your competition is other startups vs incumbents?
What is the story of how Spotify did the complete opposite to Youtube? Why did it work?
On the flip side, when did Spotify do the complete opposite and it did not work out?

4.) Mastering the Learning Process:

How does Gustav approach the learning process for all new skills and disciplines?
Why does Gustav believe that all technology leaders have to be the master of their domain? How did this lead to Gustav going back to University to study machine learning?
What are the single biggest mistakes people make in the learning process?

5.) Gustav: The Product Leader:

Why does Gustav believe that product is 100% science and not art?
What does Gustav mean when he says, “talk is cheap and so we should do more of it”?
How does Gustav structure internal debates? Who sets the agenda? Who is invited? What makes a good vs a bad internal debate?
What can leaders do to ensure an environment where everyone feels they can debate with the boss?

6.) Spotify: The Crucible Moments:

What is Gustav’s favourite near-death experience in the Spotify journey?
Why did Spotify decide to make the move into podcasting and video? How does that additional complexity change the product paradigm of an audio-only platform?
How do the single most impactful platforms in the world approach market expansion and when to add new products?


Subscribe to the Podcast:
https://www.thetwentyminutevc.com/gustav-soderstrom/

Follow Harry Stebbings on Twitter:
https://twitter.com/HarryStebbings

Follow Gustav Söderström on Twitter:
https://twitter.com/gustavs


#GustavSöderström #Spotify #HarryStebbings #20VC

Spotify’s Gustav Söderström on Why Product is 100% Science and 0% Art | Full Interview

Product Strategy

Amazon.com: Hooked: How to Build Habit-Forming Products (Audible Audio Edition): Nir Eyal, Nir Eyal, Ryan Hoover, Nir Eyal: Books

Traction

This week we released our new course Web Design: Becoming a Professional, and today I want to give you a taste of the quality and depth we go into in the course.

So I’m giving you access to a full hour of video on the topic of Content strategy & Information architecture.

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Are you ready to transform your whole career? Join us here: https://www.flux-academy.com/courses/learn-web-design-become-a-professional

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Timelapse:

00:00 Introduction: Content Strategy
01:19 Content Strategy vs. Information Architecture
01:45 What is content strategy
02:00 Information architecture
02:17 How we do it
02:40 First step: Do your prep
03:38 Second step: Brainstorm and discuss content, tone, SEO
04:33 Third step: Sort and group to pages
06:28 Fourth step: How to structure the content
08:27 The web structure tool: Site Map
09:08 The web structure: The non-fancy way 
10:15 Sitemap labeling matter
10:40 Types of structure
13:16 One page vs multi-page
17:20 Common web components
17:36 Homepage: purpose and structure
20:48 Navigation: purpose and best practices
25:00 Global vs Local Navigation
27:00 Using breadcrumbs
28:00 Do you need a search function?
29:10 Hero section 
31:40 Testimonials
34:00 The logo bar
36:00 Pricing table
38:20 Product page
40:30 Checkout page
44:20 Forms
45:00 Contact page
46:58 Footer
48:48 Content development process
49:10 Do the heavy lifting for them
50:10 Ask for approval
50:30 Copywriting tips
53:40 Proofread
55:07 How I do a site map
59:00 Summary

-
Find me on other social media platforms:
Instagram: https://www.instagram.com/ransegall/
Twitter: http://twitter.com/ransegall
LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/
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Gear & Book Recommendations: http://bit.ly/2ohFOuj

#webdesign #freelancer #webdevelopment #business #entrepreneur 

Thanks for watching the video [Insert Video Title Here]

Full Workshop: Content Strategy & Information Architecture

‎Show Lenny's Podcast: Product | Growth | Career, Ep Episode #2: Julie Zhuo on accelerating your career, impostor syndrome, writing, building product sense, using intuition vs. data, hiring designers, and moving into management - Jun 7, 2022

‎Lenny's Podcast: Product | Growth | Career: Episode #2: Julie Zhuo on accelerating your career, impostor syndrome, writing, building product sense, using intuition vs. data, hiring designers, and moving into management on Apple Podcasts

‎Show Lenny's Podcast: Product | Growth | Career, Ep Episode #3: Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking - Jun 7, 2022

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An observation about Product Managers who get promoted quickly early on:

They consistently turn high ambiguity into clarity, clarity to alignment, alignment... 13 comments on LinkedIn

Shreyas Doshi on LinkedIn: An observation about Product Managers who get promoted quickly early | 13 comments

Actively evaluating your PM skillsets helps in growth and improvement.

Here are some frameworks to get started:
🧵

Bandan on Twitter

Some people who succeed wildly in school don’t achieve their apparent potential in the business world. Some others who do okay (or worse) in school manage to build an extremely successful life. Why is that?

What we learn in school &amp; must unlearn in business &amp; in life:

(1/10)

Career Development

How iPhone was created | Tony Fadell and Lex Fridman

Product History

Portrayal in Media

Practical, succinct 30 minute guide to talking to users. Highly recommend for both novices and experienced PMs looking to sharpen their skills.

Loved this podcast. Lots of great lessons about evaluating opportunities (vs. solutions) and real, practical advice for doing customer interviews all the time.

Product Management

Challenges